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The Swiss-American Society of Houston, in collaboration with the Consulate of Switzerland in Houston, is proud to partner with Frost Town Brewing as the official Houston viewing home for the 2026 FIFA World Cup. This exciting collaboration will bring the energy of the world’s biggest football stage right to the heart of Houston, creating a vibrant gathering place for fans, community members, and supporters of Switzerland and the global game.

To mark the occasion, Frost Town Brewing will debut a special limited-release beer, Helvetia, brewed exclusively for the tournament. Crafted by their brewmaster and SASH member, Anna Fould, this Swiss-style lager will feature carefully selected European ingredients and draw inspiration from traditional Swiss brewing methods—offering a unique taste experience that celebrates both Swiss heritage and the spirit of the World Cup.